Get Chilled Fit is aimed at retailers with limited space (e.g. a one bay chiller). The aim is to drive more chilled shoppers to your store.
Getting the basics right is essential to the first stage of chilled foods excellence:
Ensure you have the right range
- Consider looking at extending your range to include more than milk, spreads and cheese and look at occasions such as food to go
- Stock the best-selling brands in chilled, for example Cheestrings and Richmond sausages
The right display is key to chilled excellence
- How easy is chilled to find in your store?
- Ensure you have allocated enough space to chilled – 20% of your store space
Stock PMPs to instill shopper confidence in your price competitiveness
View our planogram for a one bay chiller and find out how you can Get Chilled Fit